Campaign Guide
Your guide to a successful United Way Campaign
Workplace Campaign Ideas
- Bring together donors to make an impact on many issues with just one donation
- Invests in proven solutions and supports innovative ideas
- Cost effective and efficient
- Payroll deduction is the easiest way for employees to donate
- Fun incentives for employee competition
- Employees have the opportunity to make a significant difference in their community
- Builds pride within the company and recognition in the community
- Jeans/Casual Day, Silent Auctions, Pizza Lunches…
- Builds employee morale and fosters team spirit
- Cultivates leaders through employee opportunities
- Connects community & employees
Employee Coordinator Responsibilites
Planning
- Make a gift yourself. It is easier to ask others to give when you are giving
- Conduct an employee kickoff celebration
- Employee Meetings
- Make sure every employee is asked to give. Don’t forget employees who work off-site or other shifts
- Examine past giving statistics and trends
- Work with management to support goal
- Set dates for campaign. Campaign dates vary depending on the size of the company. Campaigns generally run 1 – 3 weeks
- The enthusiasm of management is contagious. Ask them to be personally involved in some way
- Recruit a representative from each department to be part of the committee
- Use United Way brochures or materials to build awareness of the campaign
- Promote & publicize your campaign in newsletters, emails, or other in house communication tools
- Increase employee awareness by creating competition between departments and/or using various events
- Hold drawing at the end of each day/week for all who turned in their pledge card
- Give everyone who turns in pledge card a ticket
- Draw tickets for incentive prizes
- Give employees extra time off for increasing pledge by amount (x%)
- Hold leadership giving campaign
- Other incentive ideas: casual day, time off work, reserved parking, “sleep in” passes, extra ½ hour for lunch
Advantages of Payroll Deduction
Top 10 Reasons to Give to the United Way
